Exposure-based · Mobile + CTV · Results in days

Brand Lift Studies for Mobile and CTV. Results in Days.

Fast, affordable, and privacy-safe brand measurement. Built for brands and publishers of all sizes.

Feather dashboard showing Brand Lift Score, survey metrics, and CPLU calculation

Brand Measurement Is Broken.

Traditional methods are slow, expensive, and weren't built for today's channels.

Slow by Design

Traditional brand studies take weeks to field, process, and report. By the time results arrive, the campaign is over.

Expensive to Access

Most advertisers pay enterprise rates for studies that take weeks to complete — and arrive too late to inform the next campaign.

Not Built for CTV

CTV growth and cookie deprecation have eliminated the tracking methods brand studies relied on for decades.

Brand Measurement, Delivered End-to-End.

Our team handles setup, measurement, and analysis. You get clear results.

Prove Your Campaign Worked

We measure real campaign impact using exposed vs. control groups tied to your media delivery. No guesswork. Clear, statistically robust results within days.

Understand Why It Worked

Our AI analyzes open-ended survey responses to classify recall, sentiment, and purchase intent — no manual coding, no delays.

Measure Where Others Can't

Privacy-safe exposure modeling for CTV and mobile. No cookies. GDPR-compliant by design.

Built for mobile and connected TV environments.

One Score. Total Brand Impact.

The Brand Lift Score (BLS) combines outcome KPIs into a single, standardized metric. Compare across campaigns, channels, and time periods. Like ROAS, but for brand.

Standardized. Comparable. Actionable.

Brand Recall

Unaided brand recall measured across exposed vs. control groups.

Consideration

Shift in consideration measured between exposed and control respondents.

Purchase Intent

Lift in purchase intent measured between exposed and control respondents.

Favorability

Net shift in brand sentiment across exposed vs. control respondents.

How We Work With You

From campaign brief to brand lift report, in days.

01

Share Your Brief

Share your campaign brief and media plan with us.

02

Study Setup

We set up exposed and control groups using your campaign data.

03

Measure Impact

We analyze responses to measure lift across brand recall, consideration, intent, and favorability.

04

Receive Your Report

We deliver a clear report and insights within days of campaign completion.

Results That Speak

Real campaigns. Real lift. Reported in days.

Automotive · Electric Vehicles · Germany · Q1 2026

66.4Brand Lift Score50 = category average
+16.4ppAverage KPI LiftAcross all 5 metrics
€0.13eCPLUEffective Cost Per Lifted User
59,040Users LiftedMeasurable brand impact

KPI Detail

+24.3ppBrand RecallBenchmark: 10–20pp
+15.0ppConsiderationBenchmark: 5–10pp
+13.4ppFavorabilityBenchmark: 5–10pp
I am a huge fan of this report. I wish all reports were like this.
Fashion Retail Marketer
Thanks to your BLS reporting we were able to prove campaign performance to the agency and client, and get included in their next campaign.
Publisher Partner

Trusted by publishers and advertisers across Europe

YOCBabbelAI TutorOfferista

Ready to Measure Real Brand Impact?

Tell us about your next campaign. We'll set up your Brand Lift study and deliver results in days.

Talk to Us