Brand Lift Measurement That Reflects Real Campaign Impact
We measure brand lift using exposed vs. control groups tied to your campaign delivery across mobile, display and CTV. No guesswork. Clear results in days.
Request DemoHow It Works
We run brand lift studies for you using exposure-based control vs. exposed groups. From campaign setup to final report, our team handles the full process.
Read our methodology →- Exposure-based control vs. exposed group measurement
- Survey deployment handled as part of the study
- Response analysis with analyst review on every study
- Results delivered within days of campaign completion
- Flexible sample sizes based on campaign scale
- Clear reporting with downloadable summaries
Key Metric
Lifted users = reach × consideration lift
Measures the cost of driving measurable brand impact, based on exposed vs. control lift. Connects brand outcomes directly to media spend efficiency.
The five KPIs
Ad Recall, Brand Recall (aided or unaided), Attribution, Consideration and Favorability. Each one is the exposed response rate minus the control response rate.
Read our methodology →Significant or Directional
Every KPI is tested at 95% confidence. Significant means the lift is unlikely to be down to chance. Directional means it is positive but rests on a smaller base.
Read our methodology →Three study designs
Deterministic where ad serving allows it, Baseline pre and post where it doesn't, and Adaptive for CTV, out-of-home, choice-driven formats and AI answers. We state the confidence level of every result.
Read our methodology →