Brand Lift Studies for Mobile, CTV and AI Answers.
Brand lift for every screen, from mobile and CTV to sponsorship and AI answers. Privacy-safe, and run for you end to end, with results in days.
Every report tells you what ran. We tell you what it changed.
Impressions, reach, completion rates and AI mentions prove the media was delivered. They don't show whether anyone thinks differently about your brand.
What you get today
What Feather adds
What you get today
- Impressions and reach
- Completion rates and clicks
- Screen time and logo counts
- AI visibility and mentions
- Spend per thousand
What Feather adds
- Ad recall and brand recall
- Consideration and Favorability
- Whether fans link your brand to the club
- Whether being mentioned moved anyone
- Cost per lifted user
Every result labelled Significant or Directional, within days of campaign end.
One method, every channel.
The same exposed vs control design, KPIs and reporting, wherever your media runs.
Mobile & Display
Exposed vs control on real ad delivery. Our standard design.
CTV
Brand lift for the big screen, without cookies or device IDs.
OOH & Cinema
Billboards, digital out-of-home and cinema, measured on recall and consideration.
Sports Sponsorship
Prove the partnership moved fans, not just the logo count.
LLM LiftNew
Does being mentioned by AI move anyone?
One Score. Total Brand Impact.
The Brand Lift Score (BLS) combines outcome KPIs into a single, standardised metric. Compare across campaigns, channels, and time periods. Like ROAS, but for brand.
Standardised. Comparable. Actionable.
Read our methodology →Ad Recall
Share who remember seeing the campaign's advertising.
Brand Recall
Aided or unaided brand recall, measured across exposed vs. control groups.
Attribution
Share who link the advertising to the right brand, from a competitive set.
Consideration
Shift in consideration measured between exposed and control respondents.
Favorability
Share with a positive overall impression, exposed vs. control.
Results as a service
You don't buy a tool. We set up, field, analyse and check the study, and deliver the report within days.
Share Your Brief
Share your campaign brief and media plan with us.
Study Setup
We set up exposed and control groups using your campaign data.
Measure Impact
We analyse responses to measure lift across ad recall, brand recall, attribution, consideration and Favorability.
Receive Your Report
We deliver a clear report and insights within days of campaign completion.
Results That Speak
Results from one campaign.
Automotive · Electric Vehicles · Germany · Q1 2026
KPI Detail
I am a huge fan of this report. I wish all reports were like this.
Thanks to your BLS reporting we were able to prove campaign performance to the agency and client, and get included in their next campaign.
Hundreds of studies worldwide
Ready to Measure Real Brand Impact?
Tell us about your next campaign. We'll set up your Brand Lift study and deliver results in days.
Talk to Us