Does AI move your brand, or just mention it?
People now research cars, phones and financial products in ChatGPT, Gemini and Perplexity before they click anything. A growing set of tools tracks whether your brand shows up in those answers. Feather answers the next question. Does showing up change what people think and intend to buy?
Request DemoTwo different questions
Does my brand appear?
Visibility across AI assistants, tracked over time. It's a fast-growing category with good tools in it, and it tells you whether you're being mentioned.
Does it move my customers?
Whether that presence changes what a real customer believes, considers or intends to buy. That's a brand lift question, and it's the one Feather is built to answer.
Most brands can answer the first today. Few can answer both. Feather's LLM Lift report covers both in one place.
Not another visibility tool
LLM Lift is not SEO, AEO or a prompt tracker with a dashboard. It's a measurement service. We run the study, read the results and tell you what changed, in the same report format we use for CTV and mobile brand lift.
How it works
1.We track what AI assistants say about your category.
Brand mentions, sentiment and share of voice against your competitors, on the questions your buyers actually ask.
2.We measure who those answers really reach.
Inside our surveys, real category shoppers tell us whether they used an AI assistant, which one, and what they asked. That turns visibility into reach among actual buyers, not synthetic prompts.
3.We compare brand outcomes.
Awareness, Favorability and purchase intent for people who met your brand through AI, against people who didn't. These reads are observational and labelled as such.
What we measure
Top-of-mind awareness
is your brand the first that comes to mind.
Favorability
do people think better of you.
Purchase intent
are they more likely to buy.
AI visibility
mentions, sentiment and share of voice, in the same report.
Every result carries its confidence level, Significant or Directional.
What you get
A first read after six weeks, then updates every two weeks through the quarter.
One report covering visibility and lift together. No separate logins, no extra seats.
A clear view of which assistants and questions matter in your category, and where your competitors are ahead.
Who it's for
Brands in considered-purchase categories, where people research before they buy. Cars, appliances, phones and mobile plans, financial services. If buyers ask an AI assistant before choosing, LLM Lift is relevant.
FAQ
Is this the same as AI visibility tracking?
No. Visibility tracking tells you whether you're mentioned. LLM Lift adds whether that presence changes awareness, Favorability and purchase intent. The report includes both.
Can you follow an individual from an AI answer to a purchase?
No, and nobody can reliably. AI answers usually send no click and leave no cookie. We measure the effect across groups of real people, which is the evidence brands can actually use.
Which assistants do you cover?
ChatGPT, Gemini, Perplexity and Google AI Overviews.
How often do we get results?
A first read after six weeks, then regular updates through the engagement.
Is this an SEO tool?
No. SEO and visibility tools tell you whether you're mentioned. LLM Lift tells you whether being mentioned changed anything. Most brands use both.
Do you need access to our ad or analytics data?
No. Everything comes from our own tracking and surveys of real category shoppers.
Find out what your next campaign changed.
Request Demo