Richard Harless
Founder & CEO, Feather
Rich has spent more than 20 years in digital advertising, at Shazam and AOL among others. He founded Feather to give every campaign the kind of brand measurement only the biggest budgets used to get. Feather has now run more than 230 brand lift studies across nine European markets. He's based in Berlin.
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May 2026
How Many Responses Do We Need for Our Brand Lift Study?
It's the single most common question in brand measurement. Most answers are either oversimplified or buried in jargon. Here's a practical framework for choosing the right sample size.
May 2026
You're Not Measuring Your Campaign. You're Measuring a Panel.
Most brand lift studies have a problem nobody talks about. The people in them never actually saw your ad. Here's why deterministic measurement changes that.